Rolls-Royce

The Client and the Site 

During a recent total refurbishment of this iconic site, Rolls-Royce Motor Cars and HR Owen created a supremely luxurious showroom in which visitors can discover the endless bespoke opportunities available to personalize their vehicle, and enjoy the Rolls-Royce brand as built environment.

The Brief 

Having successfully completed high quality audio visual system installations in two Ferrari showrooms in London, Crossover were asked to provide a similar AV environment for the renovated Rolls-Royce showroom at the highly prestigious Berkeley Square location. As such, the key brief for audio and AV included a high-end background music system, large format elegantly-recessed LCD screen, as well as the ability to play back a variety of AV sources in various audio zones and video displays throughout the large showroom.

The Solution 

The 65” professional LCD display from NEC was installed in the showroom’s Client Lounge along with a set of in-ceiling speakers. This flatscreen display is mainly used to help demonstrate the bespoke customization of Rolls-Royce cars through the use their of AV-enabled software, but also to display a satellite TV feed at other times. Despite the fact that the entire Client Lounge was essentially a pre-fabricated room that was produced in parts in Italy and merely constructed on site, Crossover were able to coordinate all elements with the interior designer and contractors so that the audio visual installation would integrate seamlessly within the room, without so much as a single cable being visible upon completion or any need for re-jigging or adjustments on site. 

The rest of the showroom was fitted with a high quality Bose background multi-zone audio system, which covered the showroom area, and all secondary other public spaces on the periphery of the main showroom. This audio system was delivered a warm and full sound, evenly dispersed across all of every audio zone. The audio system is split into multiple zones, each of which has a choice of its own music volume level, and a choice of multiple audio sources, giving the showroom staff the ability to exactly adjust their local environment to the specific settings that are perfect for that time of that day.