China Unicom – London Video Production Studio
About China Unicom
China Unicom is one of the world’s largest telecommunications providers, offering mobile communications, broadband, and enterprise solutions on a global scale. Known for its commitment to innovation, the company continually invests in cutting-edge technology to enhance its services and operations.
The Project
China Unicom engaged Crossover to design and deliver a brand-new video production studio at its London office. The goal was to create a high-quality, broadcast-standard facility that would support professional video production, corporate messaging, and live content creation. Crossover was responsible for the full design and installation of all production hardware systems, studio lighting, furniture, and the complete built environment fit-out.
The Solution
Crossover implemented a turnkey solution, ensuring a streamlined process with a single trusted provider handling all aspects of the studio’s development. Key elements of the project included:
- High-Quality Video & Audio Capture – Professional-grade Full HD video cameras and wireless microphone systems from leading manufacturers, ensuring exceptional video and sound quality.
- Studio Lighting & Furniture – Crossover supplied and installed studio lighting systems and custom-designed furniture, providing a fully functional and visually optimized space.
- Acoustic Treatment & Soundproofing – Specialized acoustic enhancements, including soundproofing and treatment to minimize unwanted reverberations, resulting in a clear and neutral sound environment.
- Built Environment Upgrades – The studio fit-out included internal partition walls, floorboxes, air conditioning units, blackout blinds, and a "recording" light outside the studio door to indicate when sessions were in progress.
The Outcome
With Crossover’s expertise, China Unicom’s new London video production studio now delivers broadcast-standard video production capabilities in a highly flexible and professional setting. By providing an end-to-end solution, Crossover eliminated the need for multiple contractors, streamlining the process and ensuring seamless integration. The result is a cutting-edge studio that empowers China Unicom to create high-quality video content efficiently and effectively.
